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撈天下豆撈
行業:餐飲住宿
服務:品牌策略, 品牌設計


澳門豆撈秉承澳門火鍋精華,將全世界各地深海海鮮融入一脈相承的古老秘方的特色湯底中,造就了具有都市風情特色的至尊火鍋文化。針對澳門豆撈水上公園加盟店的風格特征,我們提出了一套系統的整合設計方案。

該項目掩映在城市森林的水岸之畔,同水上公園優美的環境融為一體,為堂上之客打造了極致奢華的高品質享受,針對其高端定位與濃郁文化氣氛,我們將澳門豆撈水上公園加盟店的品牌理念定義為“依水撈天下”,表達澳門豆撈與堂上之客依水投箸,談笑間盡撈天下鮮、同品同樂的美好意愿。在品牌形象推廣中,我們對原澳門豆撈標志進行修訂,規范使用;并以歐式風格的圖紋與英文字母M重構輔助圖形,意在凸顯澳門豆撈水上公園店濃濃的文化品格,將東方與西方、本土與外來文化盡融其中,體驗飲食之外的高雅情趣。

該項目后期標牌指示系統由螞蟻標識配合制作完成。在這一指示系統制作中,我們以輔助圖形做導向,選用紫銅浮雕、亞克力面板相結合,古典中洋溢現代的氣息,提升空間內涵;兩種材質的組合簡約典雅、品格大氣,使標牌指示系統與澳門豆撈水上公園店內環境融為一體,豐富了視覺效果,從每一細節為賓客提供清晰導示的同時完美架構出整體空間的氣質。同時,應客戶要求我們將裝置藝術作品“對話”陳設于店中,希望帶給賓客全新的感受,體驗一次餐飲、文化、藝術之旅。


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