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西安面辣子
行業:餐飲住宿
服務:品牌策略, 品牌設計


西安面辣子酒樓是西安當地十五年的陜菜老館,在菜品、口碑、運營等方面比較突出,但品牌面臨定位不精確,品牌形象不凸顯的問題。

晏鈞設計為其定位“陜西家鄉菜”,廣告語為:陜西家鄉菜、富平面辣子,其中“陜西家鄉菜”,搶占陜西中“家鄉菜”這一認知,占據“家鄉菜”品類。“富平面辣子”利用消費者對富平的認知,迅速提升面辣子的品牌影響力,最終實現品牌超越。





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