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阿香米線
行業:餐飲住宿
服務:品牌設計

Client: 阿香米線快餐連鎖店

Project: 連鎖品牌規劃整合與形象系統設計

Time: 2007

Award: 入選《中國設計年鑒》第六卷 


過橋米線久負盛名,早已從云南普及到了全國。阿香米線是一家較早具備品牌意識的企業,立足以標準化管理,打造全國連鎖、品質放心的正宗云南過橋米線。為了使阿香米線這一品牌盡快穩步推向市場、更加深入人心,企業委托我們為其做品牌形象創建。至今,阿香品牌遍布全國30多家直營店,以驕人成績成為國內一線快餐品牌。

阿香米線傳承古老瓦罐米線,是營養、天然、健康的美味食品。濃艷的紅色與牡丹造型具備強烈的視覺感染力,能夠在瞬間以最準確、最簡練的視覺語言傳達信息。文字淳樸、稚拙,體現出阿香正宗天然的氣質。設計方案對品牌的感性認知與中國民間傳統文化相結合,以現代手法傳達出阿香米線品牌獨特的文化背景及先進的經營理念。


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