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北京奧運會會徽獲獎方案
行業:機構組織
服務:品牌設計


Client: 北京2008奧運會組委會

Project: 北京2008奧運會會徽設計方案

Time: 2002

Award: 北京2008奧運會會徽十佳優秀設計獎


2002年7月4日,北京2008奧運會組委會通過資格認證向海內外專業設計師和設計機構發放了1468份奧運會會徽設計大賽作品征集邀請函。其中一份寄給了晏鈞設計工作室,征稿時間從2002年7月4日至2002年10月8日。

晏鈞設計工作室一向從事商業設計,很少接觸體育方面的項目,所以大家只是抱著試試看的心態來做這次會徽的設計,收集整理了不少相關資料,但一直沒有令人滿意的創意。當時設計師的手里還有很多到期的交稿工作,會徽設計也就一直處在構思醞釀階段。直到2002年10月7日早上9時,我們再次將大家的創意草案擺在一起,開始比較討論并確定了兩個方向:一個是天壇,另一個北京的“京”字。“京”是北京的簡稱,運用其作為會徽是對中國漢字的挖掘和創新,也是對二十九屆奧運會會徽精神的全新詮釋,在以往的奧運會徽設計中尚沒有出現文字題材的同類設計。“京”字的間架結構,恰似紫禁城的鳥瞰圖,賦予了會徽典型的京城風格。在歷史悠久的中國體育文化中,太極是特有的一項健身運動。它源于生活,自然親切,具有典型的中國特色。我們將“京”字的構架同一個以手領勁、氣運丹田,轉踝開胯的太極人形象結合在一起,體現了互助、理解、友誼、團結和公平比賽的精神;同時也是2008北京申奧標志的有序延伸。在表現手法上我們采用了傳統的書法形式,將中國書法獨特的意境融入其中,力求體現出濃厚的東方色彩及人文精神。一直到深夜12時,會徽設計終于完成。

截止到2002年10月8日下午18時,北京奧組委共收到作品1994件,其中包括國外作品228件。我們對于在很短的時間內制作完成的會徽并沒有寄予太大的希望,畢竟這是一場國際級的較量。2003年7月,我們接到了北京奧組委宣傳部發來的參加2003年8月3日會徽揭曉晚會的通知。這令我們多少感到有些意外,繼而當天夜晚揭曉現場我們才激動地得知:我們的作品獲得了優秀獎,入圍前十名。對此,我們在興奮喜悅之余,又有著深深的遺憾。


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